Our Criteria

The Human Standard

A product does not earn a place here because it is popular, cheap, or good at marketing. It earns a place because it meets a higher bar for ingredients, materials, transparency, and everyday usefulness.

Products for actual humans. For people paying attention. We choose products the way you would choose food.

What we look for

The qualities that earn a place

01

Simple ingredient lists

Short, legible labels with ingredients you can recognize and pronounce.

02

Materials we trust

Fabrics, metals, and surfaces chosen for what they are made of, not how they are marketed.

03

No synthetic fragrance when avoidable

We favor products that skip synthetic fragrance, which can conceal many unlisted compounds.

04

No seed oils in food products

Food listings avoid industrial seed oils in favor of more stable, traditional fats.

05

No artificial colors or sweeteners

No synthetic dyes and no artificial sweeteners added for shelf appeal.

06

No PFAS or flame-retardant claims unless verifiable

Coatings and treatments are only accepted when a brand can substantiate the claim.

07

Transparent sourcing where possible

We prefer brands willing to share where and how a product is made.

08

Durable, useful, everyday products

Things built to be used and to last, not replaced on a schedule.

09

No greenwashed marketing

We evaluate what is in a product, not the language printed on the front.

What we avoid

What keeps a product off the list

We avoid products with vague “clean” claims, unnecessary additives, synthetic fragrance, seed oils in food, artificial colors, artificial sweeteners, questionable coatings, and material claims that cannot be verified.

How products are chosen

How a product makes the cut

Products are reviewed based on ingredient and material quality, Amazon availability for launch, brand reputation, label transparency, use-case fit, and whether they are strong enough to recommend to a health-conscious buyer.

Affiliate disclosure

Some links are affiliate links. If someone buys through them, Human Supply may earn a commission. This never determines whether a product earns a place on the site.

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